Camelot Homes is the premier luxury home builder in the Valley of the Sun. In preparation for its brand new community that would soon break ground, Camelot Homes charged Commit with establishing a brand direction for the community that would be called White Horse, an iconic new North Scottsdale community representing the pinnacle of Camelot Homes’ 45+ years’ experience building luxury.
Building a brand that would transcend mediums and push the boundaries of Camelot Homes’ design thinking was tantamount to the design direction we crafted. Contemporary yet timeless. Iconic while remaining approachable. And always reaching for an ethereal feeling that would speak to those with an untamed spirit. Using these cues, Commit developed the brand foundation for White Horse and the resulting brand elements that would launch this new community to sophisticated homebuyers looking for their perfect desert retreat.
Elegant architectural lines beckon with the promise of realized desires. The allure of exploring a kindred and untamed spirit draws you into the comfort of bespoke luxury. With an undeniable sense of belonging, every personalized detail calls out to your soul with a whispered, “You have arrived. Welcome Home to White Horse.”
Camelot Homes nearly sold out of the first phase of White Horse homes before the models opened to the public.