What Are Google Hotel Booking Ads?

May 21, 2018

Google has created many different ways for businesses to highlight their specific products or services. Google Hotel Booking Ads is a service specific to the hospitality industry that allows travelers to see varied price points from different booking engines and hotels. Travelers never even have to leave Google’s search results page and can book right from the ad itself. In many cases, hotels across the world have seen a boost in their bookings and page visits thanks to these ads. Our goal at Commit is to help clarify if Google’s hotel booking ads are right for your business and if you should use some of your advertising budget towards this specific ad type.

You’ve Probably Seen A Hotel Ad

“Google Hotel Ads showcase your hotel on Google.com and Google Maps, across desktops, tablets and mobile devices.” Pretty cool, right? If you’d like to see what an ad looks like, jump into Google Maps and search the name of a hotel on whatever device you’re reading this on. Click on one of the hotels and you should see something like this:

You can see various ads listed by some of the largest booking engines in the industry like Hotels.com, Booking.com and many more. Those planning a trip will see these ads when looking to book a hotel room. Google follows its Pay-Per-Click method with this type of advertising, so you’ll only pay when your ad generates a click or a booking.

Why Should You Think About Running Hotel Ads?

Before jumping into the numbers that show why Google Hotel Ads are a smart move for businesses in the hospitality industry, let’s look at the benefit from the traveler’s perspective.

Think back to the last time you booked a hotel room. How many different websites did you visit before finally pulling out your credit card and booking a room? If you’re like me, you like to compare prices and make sure you are getting the best deal. Google Hotel Ads conveniently place multiple prices from many different sites into one easy-to-compare list. As a traveler, this makes shopping and booking a room really easy!

If I’m a business in this industry, it’s important that I have ads placed in the same area as my competitors. Even though Hotels.com is booking rooms in my hotel, when they book directly through my hotel’s website, I have the advantage of providing the best service from the beginning of the customer’s journey to the end of their stay. Profits are usually better when booking directly through a hotel’s website and Google Hotel Ads make it easier to reach travelers. Hilton Hotels provided a study to Search Engine Watch that shows a 45 percent increase in conversions and 12 percent increase in ROI after adopting Hotel Ads.

Your Next Steps

Now that you know more about Google Hotel Booking Ads, you’re probably excited to start your first Hotel Ads campaign! The first thing you’ll need to do is get connected with one of Google’s authorized Integration Partners. Integration Partners relay your hotel’s rates and availability to Google for your ad listing. Just in case you’re not wanting to add another campaign to your list of things to be managed, they can manage your Hotel Ads campaign on your behalf. Once you find your partner and get connected with them, you’re halfway there. They can help you the rest of the way with getting your first Hotel Ad live.

Have any questions or need assistance with digital advertising? Contact us at Commit Agency; we’d love to help!