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7 Elements of Winning Creative Briefs | Blog | Commit

7 Elements of Winning Creative Briefs

April 11, 2016

Creative briefs are standard tools in marketing and advertising. Yet, all too often, poorly conceived and executed creative briefs lead to uninspired deliverables. For creative briefs to succeed, there must be a [...]

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Building a Successful Corporate Marketing Strategy | Blog | Commit

Building a Successful Corporate Marketing Strategy

April 6, 2016

Design, when done well, stems from an in-depth knowledge of the needs and desires of the consumer. Often, good design arises from extensive consumer research, a mainstay of the marketing [...]

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Marketing to Generation X: Keeping It Real | Blog | Commit

Marketing to Generation X: Keeping It Real

April 4, 2016

Marketers have long focused on the Baby Boomer generation, owing to their massive numbers and buying power. Today, marketing efforts are increasingly targeting Millennials, whose numbers and buying power are [...]

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How to Create Buyer Personas | Blog | Commit Agency

A Digital Strategist’s Design Approach

March 28, 2016

A digital strategist often takes a very data-driven angle when considering a client's overall digital presence. Data, however, shouldn't be the only consideration when creating a website, banner ad or [...]

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Harnessing Moments that Matter | Blog | Commit

Harnessing Moments that Matter

March 23, 2016

Today I’m not writing about one brand missing an opportunity to connect with a captive audience. This is about many brands missing out on these valuable moments, and I’m not sure [...]

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Full Service Ad Agency | Blog | Commit

Benefits of a Full Service Ad Agency

March 18, 2016

With the ever-increasing complexity of today’s marketing world, it’s no surprise that many agencies are beginning to specialize, specifically in the digital arena. Advertising as an industry is constantly evolving, [...]

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