Agency Rebrand: Brand Definition, Experience Design and Influence Amplification
September 14, 2015
In alignment with recent marketing research showing that today’s consumers find more value in memorable experiences over non-essential items, local advertising agency air INTEGRATED has changed its name to Commit [...]
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Moments Matter, So Make More of Them
September 8, 2015
When we set out to evolve our agency, we thought a lot about consumer behavior—what they were doing, what they were talking about, where they were spending time. We already [...]
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A Song Played at the Office… and Then an Amazing Thing Happened
September 4, 2015
You don’t even notice it at first, your fingers tapping mindlessly to the beat of the song playing overhead. Maybe you had been experiencing writer’s block, which rattles me far [...]
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