[NEWS] Commit Agency Wins New Business, Hires New Creative Director

Two and a half years after establishing a new vision, Commit Agency maintains its focus on defining brands, designing memorable experiences and amplifying influence as it continues to attract new clients, including Goodwill of Central and Northern Arizona, Hickman’s Family Farms and Porchlight Homes.

This commitment to exceptional consumer experiences has attracted established brands to Commit to  define each brand’s meaningful point of difference and then connect with consumers on a more personal level, said David Ralls, president of Commit Agency.

Goodwill of Central and Northern Arizona operates more than 80 stores, donation centers and no-cost career centers across the state. The nonprofit fights unemployment by providing thousands of Arizonans with job preparation resources, connecting job seekers with hiring companies. In April 2017, Goodwill of Central Arizona and Goodwill of Northern Arizona merged.

Hickman’s Family Farms is a family-owned Arizona egg producer that has been providing farm fresh products to the community since 1944. With more than 8.5 million chickens, it is the second-largest egg producer in the western United States, producing almost 2 billion eggs each year.

Porchlight Homes has been building homes throughout Maricopa County with flexible and dynamic floor plans and features since 2010. The grand opening of its newest community, Lazy Day Manor in north central Phoenix, is this weekend.

“Commit will provide a mix of market research, branding, creative services, digital advertising, content creation, SEO, social media support and media buying for these new clients,” Ralls said. “We’re very proud of the relationships we have built with well-known companies that trust us to grow their brands.”

To further strengthen and build its team, Commit has hired a new creative director, Lanny Ward. Ward comes to Commit with more than 25 years experience as a designer, art director and creative director. He has expertise leading creative teams and developing successful campaigns for well-known brands such as the Phoenix Suns, Arizona Diamondbacks, DMB Associates and Arizona Office of Tourism.

“I’m thrilled to be a part of this team, as I’ve watched Commit grow over the past several years,” said Ward. “I’m excited for this next chapter in my career and know we will do great things as we continue to help brands harness the power of the customer experience.”