Moments Matter, So Make More of Them
September 8, 2015
When we set out to evolve our agency, we thought a lot about consumer behavior—what they were doing, what they were talking about, where they were spending time. We already knew that digital technology was a big part of their lives and that they were spending a lot of time on social media connecting with friends, brands and influencers.
As we were doing this, we also took a look in the mirror and asked ourselves—and each other—some critical questions. What are the things that we care about? What makes us excited and hopeful and inspired? What is it that creates a stirring deep inside us?
The answer was simple: experiences.
It’s the experiences in life that move us, that define us, that inspire us. It’s the moments I have on my bike in the hills at 5:27 on a Sunday morning, just me and the occasional howl of a nearby coyote. It’s the moments I share with my family when we’re on vacation, soaking up the culture and making new memories. It’s the occasional afternoon walks with my colleagues to the nearby coffee shop for a caffeine-laden pick-me-up. All of these natural, unplanned moments are enjoyed just as much as the “surprise and delight” experiences orchestrated by my favorite beach resort.
Life is made up of all these moments, all of these experiences, and they matter to each and every one of us. They’re the reason you keep going back to that coffee shop, to that California beach and up that mountain trail. They have a hold on you.
We believe in the power of these moments, and we’ve built an agency around the idea that experiences matter much more than previously thought, and brands that create memorable experiences can inspire conversations that amplify their influence in powerful ways.
“Consumers today are broadly catching on to the notion that experiences make you happier and are as valuable—or more—than buying fancy things.”
– Advertising Age
August 18, 2015
Today more than ever, consumers are the true authors of brands’ stories. This new Generation C is connected, powerful and expects a more personal approach from brands.
Lest you think that experiences need to be big in order to be powerful, I would say the opposite is true. It’s the little things that carry the most punch, the small moments that when strung together become something so big and wonderful that you cannot ignore. And why would you?
So, go out and #makemoremoments. We will be.