How to Choose the Most Effective SEO Company
December 12, 2018
“Hey Google, what’s SEO?” You could do this. Or you could outsource your SEO to the experts. When you’re in the market for an SEO company, you’ll probably find that most companies know the basics of SEO, but what can you do to find the most effective company so you can see some real results?
Define your number one goal as a business
What is your top business goal? You might be running a campaign with the goal of obtaining customer email subscriptions to your newsletter. For some, it’s to drive foot traffic to brick and mortar stores. Another goal might be to entice customers to make a purchase. An SEO plan is not a goal on its own, but rather a strategy that can support almost any type of clearly defined business goal.
Seek out data reporting that matters
Consistent reporting is a large piece of an SEO strategy. Just like within your company, an effective SEO agency conducts regular reporting meetings internally and with clients. The benefit of having a discussion, rather than just hitting send, is to answer the question, “So what?” Knowing how to put together and deliver an SEO data report is one thing, but when an agency can strategically respond to that data, that’s where you’ll get more meaningful results.
Place value on experience and proven success
When you’re vetting agencies, it’s important to look at the company’s track record. Do they have proven success with SEO? How are they measuring their results? Look beyond the flashy designs of their case studies, and really digest the numbers and understand what they mean. Then, if you’re interested in hiring an agency, you can request a phone consultation or first meeting usually by sending them an email.
Find a company with integrity
This goes for anyone you choose to work with, but especially when it comes to SEO. Unfortunately, there are some unethical ways to go about boosting your google search results. Don’t do it.
Think big-picture marketing
Some agencies can support you in your other marketing channels as well. This is a bonus when hiring an SEO agency. Part of having a successful brand is allowing your various marketing channels to work together and talk to each other. The goal is to have a cohesive and consistent strategy and execution. This is possible with an agency that does more than just SEO.
What are the benefits of hiring an SEO company?
If you’re a marketing leader at your company, you may be trying to convince others that you need to outsource your SEO. Until an agency meets you and does an audit, you won’t know if you need an entirely new website or how many blog posts you should be publishing every week. However, you can tout the major benefits of hiring an SEO agency.
- Digital makeover and better website experience
- Increased organic web traffic
- Boosted search engine rankings
- More customer eyes on your marketing content
- Not having to learn algorithms yourself
There is an intense learning curve to understanding all there is to effective SEO. You shouldn’t have to learn an entirely new digital language to get better results for your business. The good news is that you don’t have to.
Unless you’ve been browsing the Commit Agency blog (there’s good stuff in here!), then you probably landed on this article from a google search. Our SEO team made that happen. We can make that happen for you too. Just drop us a line!