How a Web Design Company Can Grow Your Business
April 13, 2022
A brand’s website remains one its most valuable assets for customer conversion and ultimately revenue. It’s foundational to the long-term success of your business and deserves the time, resources and strategy needed to do it right. Your company’s site is where your customers or audience can obtain the most valuable information about your business and take trackable and meaningful actions. It’s also where they’ll come back for support and hopefully: repeat business.
But customers will only do these things if your website is good.
In today’s world of ever-changing consumer preferences and technological breakthroughs, you need to remain on the cutting edge. A web design company can help you to stay at the forefront of emerging trends and technologies. Partnering with a web design company is a great way to keep your public image fresh while ensuring you have a top-notch website that looks great and is fully functional.
The Cost of Poor Web Design
Before we get into the benefits of working with a web design company, let’s first discuss how failure to optimize your Web presence can significantly damage your business.
It’s well-known that consumers make split-second determinations regarding how they feel about brands. An outdated or dysfunctional website immediately puts you in a bad position to attract the leads you want. If the first thing someone sees is a site that takes forever to load or features obsolete graphics or makes it hard to find vital information, why would someone stick around? They’ll just go to the website of a competing brand.
For you, the marketer, this is a worst-case scenario. You’ve turned off the very population you’re trying to entice. You’ve lost their business, and you don’t even know it. Worse yet, you don’t even know why people aren’t buying from your site. You only see that your revenue isn’t quite as high as it could be.
And because people aren’t staying on your site long enough to enter any personal information that would allow you to track them, you have no way of knowing who these people are, why they left, and how much they would have spent on your site.
Meanwhile, the competition receives new business from these unhappy consumers, increasing their market share and boosting their revenues. They’re going in the right direction; you aren’t. And it’s all because of your website — the website you assume is fine and needs no additional work.
What a Web Design Company Can Do For You
Just as we’ve seen that poor web design can disrupt your business flow without your knowledge, having a great website can dramatically enhance your digital marketing capabilities. You might not see even one additional sale solely because of your web design. However, a compelling and easy-to-use website is a critical component of any successful marketing strategy.
Many companies start their websites in a simple attempt to have something up there for potential customers. They’re not exactly thinking about optimizing their sites for SEO or lead generation or any of the perks provided by an effective site.
However, as the business expands, it’s hard to envision how that initial layout might be different now that it’s become familiar. Furthermore, it’s not realistic for business owners, marketers, or even IT professionals to understand the technical aspects of a website overhaul — nor do they have the time to dedicate to such a task.
Working with a marketing agency that’s proficient in web design eliminates all of these barriers to making your website the best it can be. No longer will a lack of time or technical prowess be an issue. By contracting with a web design company, you’ll have access to the latest programs and technical innovations. An eye-catching site puts you in a prime position to capture the attention of your target audience.
In addition to better graphics, working with a marketing agency with web design expertise has one notable added benefit. Since there will be an added emphasis on the visual representation of your brand on your website, your site will always have current logos, color schemes, slogans, and images.
Using brand materials from older campaigns confuses consumers and drives them to the competition. Utilizing a web design company means avoiding that scenario entirely, resulting in a captivated audience that’s motivated to stay on your site.
Of course, there’s more to an eCommerce website than flashy graphics. You also need relevant content behind the fancy imagery. Content on your company’s website educates consumers and helps them to understand how your products and services resolve their pain points. Without this content, you’re merely hoping people will make the right choice — and that doesn’t lead to a satisfied customer.
Web design agencies can help you by crafting visual content, such as infographics, that will impart critical information to move consumers down their path to purchase. A good web design company will also improve the presentation of non-visual content types, such as blogs and white papers. Given a fresh coat of paint, the written content you’ve already published can take on a new life, inspiring consumers to take the next step in the buyer’s journey.
Consistency Across Devices
One problem faced by many businesses that employ DIY web design is a page loaded with images that theoretically contribute to the site but ultimately make the page slow to load. Not only is page load time a major issue, but these pages often appear cluttered on mobile devices, making browsing an impossible task. This is a common problem that costs companies untold millions of dollars.
Adding to the issue is Google’s insistence that companies provide mobile-friendly versions of their desktop sites to be looked upon favorably for SEO purposes. In other words, a site that’s bad on desktop might be even worse on mobile, which costs the company serious standing when it comes to its search engine rankings.
The ideal customer conducting a “near me” search would never be able to find you, simply because your site doesn’t play well with mobile devices. Yet another example of bad web design hurting the business, while the business itself is none the wiser.
Web design professionals know exactly how to create sites that work flawlessly on every device. Furthermore, the layout and execution is consistent across all devices. From desktop to mobile to tablet, you’ll get one unified front when you work with a web design company.
This provides a level of comfort to the customer, while also reinforcing your brand’s properties. Since most customers use multiple brand touchpoints along their path to purchase, these qualities are essential for any modern business.
How Much Does it Cost?
We’ve seen the tremendous value that comes from working with a web design company. The big question, though, is how will this affect your bottom line?
The simple answer? It depends. Rates change based on timing, the amount of work involved, and the client’s standing — for example, a new client might get a discount in order to get them on board. Agencies traditionally scope things out by the hour based on their own hourly rate, which can depend on region and industry. So there’s no going rate for agencies that specialize in web design.
That said, a web design company is well worth your investment. The improvement to your digital marketing will be massive, and you’ll soon see an uptick in your user engagement and customer satisfaction. In short, it’s a must for any business that takes digital marketing seriously and wants to take its business to the next level.
A web design company has the potential to drive revenue, completely overhaul the customer experience and position your brand for success long-term. If you’d like to learn more about how your company can benefit from working with a web design company, contact us at Commit Agency today.