Benefits of a Full Service Ad Agency

March 18, 2016

With the ever-increasing complexity of today’s marketing world, it’s no surprise that many agencies are beginning to specialize, specifically in the digital arena. Advertising as an industry is constantly evolving, and in order to become subject matter experts, many agencies are shifting their focus to one area. While it may be tempting to take advantage of multiple agencies that specialize in certain disciplines, it’s important to remember the benefits of working with a full service ad agency instead.

Here are four reasons why you should consider going full service:

  1. Your agency can give you access to the full range of services, without you having to spend time researching and vetting other agencies to fill in the gaps. Not having any part of your marketing in-house also helps your internal team stay focused on your own initiatives.
  2. With everything under one roof, it’s easier for your agency to think big picture when strategizing for you. They get how everything works, from beginning to end, and can recommend the best possible solutions. Even if you don’t always utilize every service area, you have peace of mind knowing that everything will be considered before settling on the right plan for you.
  3. Your agency team will be better-rounded. Working at a full service ad agency means you have experience with virtually every marketing channel and aren’t limited by “specialty.”
  4. While digital is currently king, that does not mean that traditional media is done. Radio, print and TV are all still viable and effective outlets for advertising, and a full service ad agency can provide you with insights on all media, instead of restricting you to one.

Finding the right agency is a personal process. What agency is right for you might not be right for another company. But at the end of the day, the most important thing to consider when vetting your advertising partner is if they can provide you with the well-rounded knowledge and skills to help you be as successful as possible in a changing world.