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Discount Cab

Branding

Discount Cab

After an intensive audience analysis and complete revamp of Discount Cab’s brand identity, our team developed a whimsical creative execution that transformed the Valley’s top cab fleet into one that takes passengers to their happy place by “driving people happy.”

SERVICES:

  • Brand Strategy
  • Identity Development
  • Consumer Research and Analysis
  • Integrated Campaign Deployment
dc-17
increase in ride requests
during media campaign
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