We’ve Changed the Way We Discover Experiences

Janelle Brannock
March 6, 2017

Remember the days when you’d break out your AAA TripTik (actual paper maps!) and plot out all the places you’d go on your upcoming vacation? I would methodically use my yellow highlighter to trace my route and circle my planned stops along the way. We’ll go to that hotel, stop here for dinner, then take […]

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Life After Websites

Commit Agency
February 21, 2017

It’s no surprise that 80 percent of the web’s transactions and engagement now come from places other than a website. Social media, e-tailer apps and a bevvy of other outside resources now capture the attention of most users. As consumer habits evolve, website visits are taking a backseat. IDC issued a report which stated that the computer has […]

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The Progressive C-Suite

Janelle Brannock
February 13, 2017

Experience is the teacher of all things. ~Julius Caesar We are evolving to the point in our society where experience is everything. I and countless others place more value (and spend more money) on “experiences” over “things.” Great experiences—big ones and small, indulgent and simple—make you happy and fill your brain with wonderful memories that far […]

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How to Respond to Negative Facebook Reviews

Nick Christensen
February 6, 2017

Unlike Google and Yelp reviews, Facebook reviews are impossible to remove. The review may stay on your Facebook page forever, potentially impacting your overall star rating. It may be disappointing, but there is still an opportunity to turn the situation into a positive one and have the customer reconsider. Unfortunately, we have all seen those cringeworthy moments when […]

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Getting Back to the Idea of Hospitality

Commit Agency
February 1, 2017

At its most basic definition, hospitality is “the friendly and generous reception and entertainment of guests, visitors or strangers.” The notion of hospitality has been around for thousands of years, dating back to an era where it was common to break bread with strangers and invite them into one’s home for nourishment and shelter. Hospitality […]

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The eXperience Factor: Consumer Voice Shakes the Marketing Industry

Commit Agency
January 27, 2017

You may have noticed that in certain industries and locations, your Google search results have changed a little.  For instance, if you’re specifically searching for “good” businesses in the hospitality industry (like hotels and resorts), Google will serve those results up to you with a filter of a 4+ star rating, so that those places […]

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What We Can All Learn from Warby Parker

Commit Agency
January 25, 2017

Just a couple days ago, I was talking to a friend of mine about what makes a brand stand apart. “You have to go down a path far enough that the competition can’t—or won’t—follow,” he said. There are just three ways a brand can truly differentiate, as he described it. You have to be the […]

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How Important are Customer Reviews, Really?

Janelle Brannock
January 18, 2017

With half a billion customer reviews on just two review sites alone (TripAdvisor and Yelp), it’s apparent that today’s consumers are more comfortable posting reviews about the experiences they’ve had. But just how important are these reviews? If you didn’t catch our last white paper (you can read it here), we’ve collected some impressive stats […]

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What’s New in Social Media Trends | Providing More to the Mobile Customer

Nick Christensen
January 9, 2017

It’s no secret that mobile-friendly use and authenticity are shaping the future of digital media. In today’s digitally connected world, a customer can look up your brand’s reviews, website and social media profile–all within seconds. That’s why it is important to develop a successful social media strategy with the following components: Transform Your Mobile-First Mindset […]

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Understanding the Connection Economy

Janelle Brannock
January 3, 2017

Are you reading your company’s reviews? Really reading them? If not, you need to. We’ve become a society of peer reviews—the new “Connection Economy”—where today’s consumers are making purchase decisions based on the experiences their friends (and even strangers) are having and sharing on top review sites and social channels. Why is this important to […]

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The Benefits of Social Influencer Marketing

Commit Agency
December 12, 2016

Word-of-mouth recommendations have long been recognized for their power and effectiveness—and social influencer marketing takes this concept to the next level. The value it has for brands is supported by numbers. Ninety-two percent of people say they trust word-of-mouth recommendations over traditional advertising. That’s an increase of nearly 20-percent from 2007 and another reason why […]

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Introducing emotive[x]

Commit Agency
November 10, 2016

In response to today’s review-driven world where consumers are turning to online reviews and ratings to make purchase decisions, Chandler-based Commit Agency today launched emotive[x], a proprietary service offering that analyzes online review verbatims to uncover opportunities for companies to improve their customers’ emotive experiences with their brand and then increase overall revenue when those […]

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