Is Facebook’s New Video Policy Killing User Experience?

Wynter Holden
July 21, 2017

If you haven’t noticed, Facebook just got noisier. A few weeks ago, I showed up at the office bright and early after working from home the previous day. I booted up my laptop and checked my smartphone as usual, only to have a video recipe for peanut butter fudge sugar cookie cheesecake bars with bacon […]

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The #1 Secret of Viral Marketing that You Won’t Believe!

Wynter Holden
July 17, 2017

Viral content is the holy grail of digital and social media marketing. But with Facebook users sharing more than 4.75 billion pieces of content daily, it’s increasingly harder to go viral. Ten years ago, a video that scored 500,000 unique hits was considered viral. Today, the same video needs to rack up 5 million views […]

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Boutique Hotels and OTAs: Love Affair or Fatal Attraction?

Commit Agency
July 7, 2017

Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA business. Big mistake. Huge. In this piece, I’m going to explore and implore the reasons why it is vital to embrace the OTA and how […]

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21 Reasons to Celebrate Social Media on #socialmediaday

Nick Christensen
June 30, 2017

Here at Commit, we’re all about social media. All the platforms! All the hashtags! All the talk about Twitter being dead! We love social media so much that to celebrate Social Media Day today, we created an infographic with some pretty amazing stats about our favorite platforms. What are you posting today in celebration of […]

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What Your Profile Photos Say About You

Wynter Holden
June 19, 2017

We’ve all seen terrible profile pics. I’m not talking about the grainy, faded, fashion-nightmare-inducing “Throwback Thursday” photos popularized on Facebook—well, not unless you make one of those your permanent profile image. Bad online photos can range from mall-kiosk headshots with laser backdrops circa 1995 to otherwise nice shots that appear blurry thanks to mom’s low […]

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Emotional Branding: More than Manipulation

Commit Agency
June 10, 2017

We’ve all been moved by stereotypical emotional marketing. Who could forget the emaciated bodies and tear-stricken faces of the children ready for virtual adoption in the Save the Children commercials of the 1990s and early ‘oughts? Or the wagging tails of the shelter dogs begging to be brought home in the Ad Council’s Adopt-a-Pet campaign? […]

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How to Build Consumer Trust (And Keep It)

Wynter Holden
June 5, 2017

Trust must be earned. Not only is this a life lesson—the kind of aphorism my parents spouted when I asked to stay home alone overnight for the first time—but it’s also crucial to the foundation of your business. In his bestselling book, The Seven Habits of Highly Effective People, late author and entrepreneur Stephen Covey […]

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The Top 10 Social Media Advertising Mistakes

Commit Agency
May 10, 2017

There are a lot of pieces on the web that tell what you should do when running an online media campaign in Facebook and Instagram. Very few give guidance in reverse. What are the common mistakes made when running that paid media? Just call this a how-to, in reverse. Today, we’re going to list the […]

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Reconnecting With the Art of Story

Janelle Brannock
April 11, 2017

Everyone loves a great story, right? Even as a baby, you undoubtedly stopped fussing as soon as someone read to you the soothing first line of “Goodnight Moon.” Throughout your early childhood, you probably listened attentively to your teachers, parents and others read aloud to you. And if you’re anything like me or my kids, […]

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Customer Experience Prevails (Again) in New Studies

Janelle Brannock
April 7, 2017

According to some recent studies, great customer service and brand experiences are the main drivers of purchase decisions. This, of course, is something we’ve written about time and again. So it’s not really news to us (or to you, if you’ve been checking in on our blogs occasionally), but the findings are just as exciting […]

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How Facebook City Guides and Recommendations are Creating Exciting Brand Opportunities

Nick Christensen
April 5, 2017

When you are looking for your next travel destination or restaurant recommendation, who do you typically ask first? More than likely, you start with your friends, family and coworkers. But what if there was a central place that aggregated all these wonderful recommendations? Wouldn’t this be amazing? That’s where Facebook comes in. Facebook recently released […]

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Computational Design: The Marriage of Creative and Development

Commit Agency
April 3, 2017

The marriage of art and science is a beautiful thing. Recently, we caught up with two of our creative scientists (Is that a thing? It should be a thing.) to get their thoughts on how design and development have evolved to morph into something that is one and the same. Our associate creative director, Kevin […]

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