customer reviews

How Important are Customer Reviews, Really?

Janelle Brannock | January 18, 2017


With half a billion customer reviews on just two review sites alone (TripAdvisor and Yelp), it’s apparent that today’s consumers are more comfortable posting reviews about the experiences they’ve had.

But just how important are these reviews?

If you didn’t catch our last white paper (you can read it here), we’ve collected some impressive stats about the importance of ratings and reviews on consumers’ purchase decisions. Check out our infographic below, and then tell us what your company’s ratings and reviews have shown you.